Crossing the Chasm is widely regarded as one of the most credible and authorititive books for businesses seeking to succeed in, and profit from selling hi-tech products to mainstream customers.
Two very different customer groups dominate each market: visionaries in the early market; and pragmatists in the mainstream market. Their analysis of the characteristics of these two customer groups suggests that it would be more normal to experience little or no growth. It is therefore this period - the chasm - that represents a huge risk to success and must be crossed as quickly as possible...
Crossing the Chasm (Geoffrey Moore) - coded by Martin Wilcox
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